Archive for the ‘Technology’ Category

App Inventor for Android

Posted: July 12, 2010 in Technology

Google’s decision to allow Android users to create their own apps is exciting! By allowing their users to create their own apps, they help to build stronger relationships with them and their product, ┬áincreasing user retention. One of the key challenges for cell phone providers like Verizon, AT&T, and T-Mobile, is retaining customers and any move by a company to increase customer engagement with a product or service is a smart move indeed.

This is also a great way for Google to differentiate itself from Apple which takes on an Orwellian coolness in its customer relationship. By comparison, Google’s more democratic initiative opens is an open challenge and one that could well pay off.

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Apple and China

Posted: July 9, 2010 in Technology

Today’s article in the New York Times about Apple’s strategy in China got me thinking about China’s allure to businesses around the world. Ever since the 17th century, the West has fantasized about the huge Chinese market and what it could do for their companies.

However, the fact is that China remains a difficult place to do business primarily due to the lack of transparency and due process. As long as that is lacking, businesses will have to factor in risks due to a sudden shift in government policies which can be domestic in nature and hard for foreign businesses to divine.

Getting back to Apple, though, they have a great shot at penetrating the market due to Apple’s emphasis on alluring quality and design. Based on black market consumption, there is clear interest. They just need to proceed carefully.