Google’s decision to allow Android users to create their own apps is exciting! By allowing their users to create their own apps, they help to build stronger relationships with them and their product, increasing user retention. One of the key challenges for cell phone providers like Verizon, AT&T, and T-Mobile, is retaining customers and any move by a company to increase customer engagement with a product or service is a smart move indeed.
This is also a great way for Google to differentiate itself from Apple which takes on an Orwellian coolness in its customer relationship. By comparison, Google’s more democratic initiative opens is an open challenge and one that could well pay off.