Thanks Seth!

Special thanks to Seth Godin for poking holes in assumptions. In this case, it was mine. That a specific media tool, in this case RSS, was irrelevant. Seth was right. Nothing is dead because its’ inherent value is in how creative minds can make use of it.

That said, what is dead is the concept of one-way conversations. The old marketing method of a one-way media campaign in which consumers sit dumbly while sucking down tasty but low-calorie content are over.

Consumers are people. They expect to be acknowledged as such, and want an opportunity to engage on their terms with their chosen brands and services. In return, they will reward them with earned loyalty.

So with that said, I pronounce email marketing as dead…

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